A brand executive turned strategist, Ericka spent three decades scaling businesses across spirits, media, wellness, and cannabis — becoming the first Black female CMO of a multi-state cannabis operator. Now, as founder of Epitome Solutions, she helps leadership teams do the same.
Ericka Pittman is an award-winning author and marketing executive who has scaled consumer brands into national growth engines — becoming the first Black female CMO of a multi-state cannabis operator along the way. Today she's the founder of Epitome Solutions, helping companies navigate change and build workplaces built to last.
Her portfolio spans five industries — from spirits to media to cannabis.
For founders and executive teams facing a brand transition, a leadership gap, or growth that's outpaced the strategy that got them here.
Epitome Solutions is Ericka's brand and marketing strategy consultancy, bringing boardroom-level rigor from 30 years inside the industry's most recognized names. She and her team step in as strategists, not consultants.
Ericka has held leading marketing and executive roles developing leadership teams and organizational policy for enterprise brands at pivotal stages of growth — across spirits, media, wellness, cannabis, and entertainment.
Her campaigns and initiatives have reached across genres, creating a bridge between influencers, artists, celebrities, brands, and most importantly, consumers.
From a single keynote to an ongoing seat at the table, Ericka works directly with founders, executives, and teams ready to turn hard-won brand experience into their next move.
High-energy talks on brand-building and leading through change.
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A steady voice for moderated conversations on brand and culture.
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Hands-on sessions that turn strategy into an action plan.
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Ongoing counsel for founders navigating growth or an inflection point.
Book on Calendly →Ericka's award-winning book guides women redefining success beyond the basic rules — covering marketing, operations, strategy, vitality, balance, and empowerment, drawn from her own three decades of building brands and businesses.
"...Ericka is a true example of what a life built from integrity, hard work, and true sense of self can bring. What Mommy Never Told You is a treasure for young women on a path of discovery and quest for success. And a gift to all of us who are raising them."
Book a consultation to talk brand strategy, speaking engagements, or where your business goes next.
